Inbound Marketing

How
Inbound
Marketing
Works

Our approach to multi-channel marketing relies on interactive digital marketing techniques over harassing customers with interruptive strategies. We recognize the futility of cold calling, spending money on expensive TV ads and purchasing email lists in the modern digital age.

Instead, we focus more on educating your potential buyers with content they’re eager to engage with. Using our tried and true method, we’re able to attract qualified buyers to your website instead of relying on disruptive or unethical advertising to chase down leads.

Want an even closer look at how we do what we do? Here’s a step-by-step overview of the A to Z Media method:

Our process

1
Attract
Our first step is to make sure people are engaging with your brand online.
2
Convert
Once we help you establish a steady flow of new visitors to your website,
3
Close
After establishing lines of communication with your qualified leads,
4
Delight
Using personalized messaging, targeted email campaigns and social media engagement,
attract-icon

Step 1:
Attract

Our first step is to make sure people are engaging with your brand online. We use a variety of techniques to attract new audiences to your website and turn them into repeat visitors:

  • Buyer Persona Development
  • Search Engine Optimization
  • Organic Marketing Outreach
  • Website Blogging
  • Social Media Marketing
  • Paid Ad Campaigns
  • Local Marketing
convert-icon

Step 2:
Convert

Once we help you establish a steady flow of new visitors to your website, we’ll show you how to convert those visitors into qualified leads. Examples of how we turn visitors into qualified leads include:

  • Landing Page Optimization
  • Gated Brand Assets
  • Custom Web Forms
  • Customer Sales Cycle Workflows
  • Website Call To Action Optimization
close-icon

Step 3:
Close

After establishing lines of communication with your qualified leads, we nurture those leads along with highly targeted and personalized email marketing campaigns. Via proven engagement strategies, we close these qualified leads into customers:

  • List Management
  • Email Marketing Campaigns
  • Lead Nurturing
  • Call Tracking Management
  • Marketing Automation
delight-icon

Step 4:
Delight

Using personalized messaging, targeted email campaigns and social media engagement, we invite your customers to speak highly of your brand. Here are just a few ways we delight your customers and encourage them to become brand advocates:

  • Social Media Content
  • Social Engagement
  • Email Marketing Content
  • Video Content
  • Supporting Digital Assets