IBQ

About the
project

Year

2017

Client

IBQ – International Bank of Qatar

Category

Website Development

What we did

Improved overall site architecture and navigation for website design to enable easy browsing and a smooth user experience. Each section is clearly defined, and the user-journey has been mapped and refined extensively resulting in a user-friendly and visually-appealing website.

The Context and Challenge

The existing website design was outdated and navigation was inconsistent throughout the pages, thus the challenge was to create a new website design that attracts customers and communicates brand value through an intuitive front-end interface, including designing more than 150 pages on a tight timeline.

The Process

We worked closely with the IBQ team to understand their industry from the ground up. Through a collaborative effort, we created a beautiful and responsive website layout for all pages that supported IBQs vision. Our site architecture accommodated all IBQ’s requirements, optimized user experience and
was scalable to allow for future growth.

The Solution

We created a popular & large top navigation bar for website through a site design that can be expanded upon with additional development down the road as IBQ’s business grows and evolves.

The flexibility of the design allows us to add to the content over time without compromising the user experience, or the structure of the site.

The Results

We created a web strategy that translated the core strengths into a true online version of the IBQ experience. The end-product offered a fresh new approach to present the brand as the top bank in Qatar.