Tracking & Reporting

Marketing Campaign
Tracking & Reporting

Learn More About How We Do Marketing Reporting and Why It Is So Important

To summarize, it’s the practice of using a number of direct and indirect channels to interact with prospects and encourage them to take an action in response. Preferably the response is to buy a product or service, but other actions, such as visiting your website and sharing your content are also important aspects to a well-rounded multi-channel marketing campaign.

The internet is a big place. Not all of your prospects are using the same tools, platforms and websites. If you want to reach your audience you need to identify where they are and how they like to engage with brands. The goal with multi-channel marketing is to give your prospects a choice and make it easy for them to engage with your brand and buy when and how they want to.

ROI Reporting

Learn More About How We Do Marketing Reporting and Why It Is So Important

To summarize, it’s the practice of using a number of direct and indirect channels to interact with prospects and encourage them to take an action in response. Preferably the response is to buy a product or service, but other actions, such as visiting your website and sharing your content are also important aspects to a well-rounded multi-channel marketing campaign.

The internet is a big place. Not all of your prospects are using the same tools, platforms and websites. If you want to reach your audience you need to identify where they are and how they like to engage with brands. The goal with multi-channel marketing is to give your prospects a choice and make it easy for them to engage with your brand and buy when and how they want to.

1
Organic
Traffic from visitors who found your website through an organic search engine result.
2
Direct
The number of leads who were referred directly to your website, typically visitors who typed in your URL instead of using a search engine.
3
Referral
This channel measures visitors from a third party site that isn’t a search engine or social site.
1
Paid
Traffic from visitors who were directed to your site via search, display and/or another paid ad campaigns.
2
E-mail
Visitors who clicked on a trackable link from an email marketing campaign will show as an email lead.
3
Social
Tracking through social media networks allows you to separate paid social traffic from leads drawn in by your activity on social media.

Tracking Tools &
Metrics

As a data-driven marketing agency, we look at more than changes in website traffic. We follow your website visitors all the way through the sales process so we can better understand where your conversions are really coming from and how to leverage this information for an even better ROI.

Monthly Digital
Marketing Reports

Ethical, transparent reporting is a cornerstone of all of the work we do. We believe the only way we can be successful is to work well with our clients. That means building a culture of trust and working toward mutual goals. Accountability plays an important role of establishing that relationship.

That’s why our monthly reporting process keeps our clients informed about what was fulfilled each month and tracks key performance indicators to make sure we’re meeting our goals. We also add our expert insights and host a call to review the report with your team.